How To: Learn about Social Media Strategy
A collection of social media articles that will get you started on a successful social media strategy. I’ve gathered these for the social media classes I teach.
Social Media General:
- What kinds of local stories drive engagement? The results of an NPR Facebook experiment http://www.niemanlab.org/2012/11/what-kinds-of-local-stories-drive-engagement-the-results-of-an-npr-facebook-experiment/
- How to create a fan community: http://smartblogs.com/social-media/2012/03/30/andys-answers-how-to-start-building-your-fan-community/
- Becoming a Social Media Star whitepaper: http://argylesocial.com/whitepapers/becoming-a-social-media-star?utm_campaign=jay_baer_email&utm_medium=email&utm_source=convinceandconvert&socialcrmvisitorid=eb26d814f77a0371100e3cef6e3fac48a426bfa6ac01aa4d0620cd08d0009f41&socialcrmvisitorid=eb26d814f77a0371100e3cef6e3fac48a426bfa6ac01aa4d0620cd08d0009f41
- Social media liability article: http://www.entrepreneur.com/blog/218650
- Article on best times to email & tweet http://mashable.com/2012/07/12/best-time-to-email-tweet/
- “Call to Action” ebook – free download: http://www.hubspot.com/examples-of-effective-calls-to-action/?source=20120716-email-L-Mary-101EffectiveCTAs&utm_campaign=segment-mary&utm_source=hubspot_email_marketing&utm_medium=email&utm_content=2742246&_hse=angele.anderfuren%40nau.edu&_hsmi=2742246&_hsh=dff700f1912fe97de3aad4486c66e64e
- Why Journalists need Social Media article: http://blog.sysomos.com/2012/08/29/why-journalists-need-social-media/
- What the world population is doing on smartphones and social networks: http://www.poynter.org/latest-news/media-lab/social-media/197882/what-the-world-population-is-doing-on-our-smartphones-and-social-networks/
- One-third of adults under 30 get news on social networks now: http://www.poynter.org/latest-news/mediawire/189776/one-third-of-adults-under-30-get-news-on-social-networks-now/
- Establishing Trust: How to Build Relationships With Social Media http://www.socialmediaexaminer.com/establishing-trust-how-to-build-relationships-with-social-media/
- How to Effectively Rebrand Your Social Media Profiles http://www.socialmediaexaminer.com/rebrand-your-social-media-profiles/
- A brief history of social signals as a ranking factor http://www.seomoz.org/blog/your-guide-to-social-signals-for-seo
- 5 Sure-Fire Ways to Operationalize Social Media http://www.convinceandconvert.com/integrated-marketing-and-media/5-sure-fire-ways-to-operationalize-social-media/?inf_contact_key=26d40de213d06c49cb631539be52f1a8867e04a4cf6184d06c7f8930acf84665
- Parents and Grads: Here’s the Social Media Conversation You Need to Have http://mashable.com/2012/05/31/advice-for-new-grads/ and related: http://mashable.com/2012/10/29/college-admissions-social-profiles/ and http://mashable.com/2012/08/25/oversharing-social-media-teens-tip/
- The essential guide to minimizing legal risks in Social Media Marketing http://www.businessesgrow.com/2012/10/24/minimizing-legal-risks-in-social-media-marketing/
- Social Persuasion: How to Move People to Action http://www.socialmediaexaminer.com/social-persuasion-how-to-move-people-to-action/
- How to judge the credibility of social media sources http://blog.schoollibraryjournal.com/neverendingsearch/2012/12/09/web-cred/
- How to Use Google Analytics to Improve Your Social Media Marketing http://www.socialmediaexaminer.com/google-analytics-custom-campaigns/
- The guide to taking on big brand’s best social media ideas — Part 1: Get to know your brand http://smartblogs.com/social-media/2012/11/19/the-guide-taking-big-brands-social-media-idea-part-1-get-know-brand/
- 7 keys to building social media community http://smartblogs.com/social-media/2012/06/07/live-from-blogworld-7-keys-to-building-social-media-community-from-triberrs-dino-dogan/
- Video: How to be amazing in social media http://wordofmouth.org/blog/video-likeables-dave-kerpen-tells-you-how-to-be-amazing-in-social-media
- Storify launches redesign that elevates popular social media elements http://www.poynter.org/latest-news/top-stories/196117/storify-launches-redesign-that-elevates-popular-social-media-elements/
- Top 20 Social Media Monitoring Tools http://socialmedia.biz/2011/01/12/top-20-social-media-monitoring-vendors-for-business/
- Social Media Marketing podcast: How to Create Content People Love http://www.socialmediaexaminer.com/?powerpress_pinw=28806-podcast
- How to Set Your Social Media Strategy and Measure It http://www.socialmediaexaminer.com/set-your-social-media-strategy-and-measure-it/
- Facebook 101 for business: http://www.socialmediaexaminer.com/facebook-101-business-guide/
- Small business Facebook pages article and browse samples here: http://www.socialmediaexaminer.com/top-small-business-facebook-page-finalists-this-week-in-social-media/
- New study: 1 out of 5 new Facebook fans now comes from mobile–a 280% increase from May to August http://pagelever.com/1-5-facebook-fans-mobile-a-280-increase-august/
- The (almost) definitive guide to Facebook for brands http://www.prdaily.com/Main/Articles/13196.aspx
- 3 Unconventional Ways to Boost Your Facebook Engagement http://www.socialmediaexaminer.com/3-unconventional-ways-to-boost-your-facebook-engagement/
- 5 Tips for Optimizing Your LinkedIn Company Page http://www.socialmediaexaminer.com/optimize-new-linkedin-company-page/
- Brands embracing Instagram: http://www.marketingprofs.com/charts/2012/8654/leading-brands-becoming-active-on-instagram
- Watch Instagram new maps explainer video: http://vimeo.com/47138800
- 10 most followed companies on Instagram: http://www.businessinsider.com/the-10-most-followed-companies-on-instagram-2012-10?op=1
- 10 Creative Ways to Use Instagram for Business http://www.socialmediaexaminer.com/instagram/
- Pinterest Popularity: http://www.forbes.com/sites/alexknapp/2012/04/09/new-study-pegs-pinterest-as-the-number-3-social-website/
- Pinterest video: http://abcnews.go.com/GMA/video/pinterest-social-bookmarking-website-skyrockets-popularity-17086086
- How to Pinterest for business: http://business.pinterest.com/
- 10 Most Followed Brands on Pinterest: http://mashable.com/2012/02/22/10-most-followed-brands-on-pinterest/
- Pinterest Marketing: What Marketers Need to Know to Succeed http://www.socialmediaexaminer.com/pinterest-marketing-what-marketers-need-to-know-to-succeed/
- 8 Examples of Engaging Pinterest Contests http://blog.hubspot.com/blog/tabid/6307/bid/33845/8-Real-Life-Examples-of-Engaging-Pinterest-Contests.aspx
- 5 Tips for Creating Pinterest Images That People Love to Share http://www.socialmediaexaminer.com/create-pinterest-images-that-people-love-to-share/
- Top 20 Twitter brands: http://www.businessinsider.com/the-top-20-brands-on-twitter-ranked-by-influence-with-customers-2012-7?op=1
- How to Better Manage Your Twitter Relationships http://www.socialmediaexaminer.com/twitter-tool-communit/
- Twitter best practices for journalists http://blog.twitter.com/2012/09/best-practices-for-journalists.html Literally a step by step guide for being a successful journalist on Twitter from Twitter
- What every young journalist should know about using Twitter http://www.poynter.org/how-tos/journalism-education/188408/what-every-young-journalist-should-know-about-using-twitter/
- Teaching students to live-tweet campus events: http://www.poynter.org/how-tos/journalism-education/181255/how-journalism-educators-can-teach-students-to-live-tweet-campus-events/
- How to write a Twitter bio that’ll make you stand out as a journalist: http://www.poynter.org/how-tos/journalism-education/187145/how-to-write-a-twesume-aka-twitter-bio-thatll-make-you-stand-out-as-a-journalist/
- Twitter lists 2012′s ‘golden tweets,’ top trends http://www.poynter.org/latest-news/mediawire/197762/twitter-lists-2012s-golden-tweets-top-trends/
- How to use Twitter for business guide (free download) http://offers.hubspot.com/how-to-use-twitter-for-business?utm_campaign=segment-experiments-non-profit&utm_source=hubspot_email_marketing&utm_medium=email&utm_content=5407576&_hse=angele.anderfuren%40nau.edu&_hsmi=5407576&_hsh=0aaa244543316f1af366e6ae0bb77db9
- The (almost) definitive guide for brands on Twitter http://www.prdaily.com/Main/Articles/The_almost_definitive_guide_for_brands_on_Twitter_13135.aspx?inf_contact_key=7ff50974801dc0b25402732ce3b302db7dc3321c19b21cc8ff349a92a91fb5f4#
Video
- Viral Videos: How to Create and Promote Videos People Love http://www.socialmediaexaminer.com/how-to-create-and-promote-viral-videos-people-love-mark-malkoff/
- YouTube: http://www.wbjournal.com/article/20110509/PRINTEDITION/305099974
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- How to FourSquare: http://mashable.com/2011/04/27/how-to-foursquare/
