State of the News Media

News delivery needs to adapt to new media in order to survive, much less thrive. It seems the traditional media outlets are struggling not only on converting content but also with their ad dollars. This topic gets a lot of coverage in this year’s State of the News Media report. More from Rick Edmond’s Biz Blog at Poynter.org:

Advertising takes center stage in the fifth edition of the State of the News Media report, released Monday by the Project for Excellence in Journalism.
The heart of the problem, especially for newspapers, is not loss of audience but “a broken economic model — the decoupling of advertising and news,” the report finds. “Advertisers are not migrating to news Web sites with audiences, and online, news sites are already falling financially behind other kinds of Web destinations.”
A separate report on the future of advertising finds that Madison Avenue is as tradition-bound — or more so — as news outlets. Catching up might involve finding ingenious ways to advertise on news sites.

Read more HERE.

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