IF you ever wondered the power of Car Advertisers…

…Read the story in the New York Times this week about how ad revenue in all media outlets are down by over $414 MILLION dollar in the first quarter this year. Hmmmm. And you wonder why your story busting a car dealer got spiked.

A little snipet of the interesting info you’ll find in this story:

For the year, auto advertising dollars flowing to media outlets could decline by close to $3 billion, according to Sanford C. Bernstein & Company, to about $15 billon for the full year. Auto advertising peaked at close to $24 billion in 2004. Auto sales are at their lowest since 1993, according to Sanford C. Bernstein.

You can read the full NYT story HERE.

I’ve written/researched extensively about advertiser influence on news. You can read about that HERE.


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