Who is using social media and how can that information help you

As in all other media, knowing your audience is a key to success. By doing some research into who you can reach on social media, how they are influenced, etc… you can create your work with them in mind and find greater success.

A few recent reports to help get you started:

Pew Research Center’s The Demographics of Social Media Users- 2012, released February 2013

Technorati’s 2013 Digital Influence Report

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